To come up with a list of prospects that want to purchase a product from start-ups sounds really simple right? But, we all know how difficult it can be to generate quality leads. A lead is where the sales effort begins. And product sales are the main reason why is B2B lead generation important for startups.

Most start-ups struggle when it comes to sales and reaching out to partnerships with other companies. Salespeople often think they’ve reached their maximum number of potential clients. Or, they just don’t have the right contacts that can use their products or services.

Reality of the marketplace

We’re sure start-ups work hard. This includes cold emailing thousands of companies and potential clients only to get a handful of product sales as a result. It’s really difficult today, especially for telemarketers to engage senior people in a serious conversation about product benefits. That’s the reality in the marketplace today.

What is a (qualified) lead?

Preparation for starting the lead generation process.

A (qualified) lead, is a prospect that meets all of the agreed qualification criteria. For example, right budget, decision-making authority, needs for the product or service and purchasing power. These prospects are already interested in your products and services. They’re not just looking for a way to solve their problem, they already know the way to do it. And they know you can help them. You just need to find them!

That’s why B2B lead generation important for start-ups. Furthermore, it is the most important goal of any B2B marketing and sales department. With lead generation, start-ups can collect valuable information like decision maker’s first and last name, his phone number and email address. And the decision maker in a company is the best possible lead that a salesperson can get.

What is lead generation?

Picture of person searching for leads.

Lead generation is a process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. This is a pivotal step to make sure that customers and possible partners take an interest in your startup.

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In the B2B (business-to-business) segment, lead generation involves strategies, techniques, and ideas that help sales professionals find the decision maker’s contact details. Moreover, it helps them reach out to other managers in companies that sell products and services to other companies.

Why is B2B lead generation important for startups?

A picture of two people discussing why is B2B lead generation important for startups.

Lead generation is more science than art. Like every other marketing process, lead generation is much improved with the help of an advanced market research process. As a result, the company that researched their market in the most compelling way has the best lead generation process. Likewise, it wins in the marketplace as a result.

Wrapping up

In B2B lead generation, it’s all about quality rather than quantity. It’s not about a wide reach of potential clients, it’s about getting the right clients. Better leads always triumph over many leads. Having data about a prospect means that you’re already one step ahead of the competition. To make sure you’re way ahead, your start-up needs to include lead generation strategy.

If you are a start-up, first you need to know what you want to achieve. Secondly, you need to clarify what your goals are. There are two ways to create a winning strategy for lead generation. Companies can rely on themselves and their knowledge or they can hire experts to do it for them.

As a start-up, you need to think long-term and acquire customers that will prove profitable over a lifetime. You need to position your business in the most profitable space in the market and create a huge demand for your product. Alone you’ll spend a huge amount of time on research, digital marketing, and content creation to reach the right leads. You have to ask yourself if you’re experienced enough to do it in your start-up phase.

If your answer is “no” then you should consider BizzBee experts to do it for you. Leave the work to professionals while you focus on your product.