To come up with a list of prospects that want to purchase a product from startups sounds really simple right? But, we all know how difficult it can be to generate quality leads. A lead is where the sales effort begins. And product sales are the main reason why is B2B lead generation important for startups.

Most of the startups struggle when it comes to sales and reaching out to partnerships with other companies. Salespeople often think they’ve reached their maximum list of the potential clients. Or, they just don’t have the right contacts that can use their products or services.

Reality Of The Marketplace

We’re sure startups work hard. This includes cold emailing thousands of companies and potential clients only to get a handful of product sales as a result. It’s really difficult today, especially for telemarketers to engage senior people in a serious conversation about product benefits. That’s the reality in the marketplace today.

What is a lead (qualified lead)?

The lead (qualified lead), is a prospect that met all of the agreed qualification criteria such as the right budget, decision-making authority, needs for the product or service and purchasing power. These prospects are already interested in your products and services. They’re not just looking for a way to solve their problem, they already know the way to do it. And they know you can help them. You just need to find them!

That’s why lead generation is the most important goal of any business-to-business marketing and sales department. It’s about helping the sales team drive results. With the help of lead generation, startups can collect valuable information like decision maker’s first and last name, his phone number and email address. And the decision maker in a company is the best possible lead that a salesperson can get.

What is Lead Generation?

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. This is a pivotal step to make sure that customers and possible partners take an interest in your startup.

In the B2B (Business-to-business) segment, lead generation involves strategies, techniques, and ideas that help sales professionals find the decision maker’s contact details. Moreover, it helps them reach out to other managers in companies that sell products and services to other companies.

How can my startup benefit from lead generation?

Lead generation is more science than art. Like every other marketing process, lead generation is much improved with than the help of an advanced market research process. Turns out, the company that researched their market in the most compelling way has the best lead generation process and wins in the marketplace as a result.

Wrapping Up

In B2B Lead Generation, it’s all about quality over quantity. It’s not about wide reach of potential clients, it’s about getting the right clients. Better leads always trump over many leads. Having data about a prospect means that you’re already one step ahead of the competition. To make sure you’re way ahead, your startup needs to include lead generation strategy. 

As a startup, you need to know what you want to achieve and clarify what are your goals. There are two ways to create a winning strategy for lead generation. Companies can rely on themselves and their knowledge or they can hire experts to do it for them.


As a startup, you need to think long-term and acquire customers that will prove profitable over a lifetime. You need to position your business in the most profitable space in the market and create a huge demand for your product. Alone you’ll spend a huge amount of time on research, digital marketing, and content creation to reach the right leads. You got to ask yourself if you’re experienced enough to do it in your startup phase.

If your answer is “No” then you should consider BizzBee experts to do it for you. Leave the work to professionals while you focus on your product.