To generate leads that are high in quantity is a B2B marketers’ most important objective. They are aware that a successful lead generation service is what keeps the funnel full of sales prospects while they sleep. However, according to statistics, only 1 in 10 marketers feel that their lead generation campaigns are effective. As a result, do you wonder why this is happening?
The risks that you should consider when it comes to lead generation service
As a result, you may want to consider several risks when it comes to implementing a lead generation campaign in a non-effective manner:
- Sending a one-size-fits-all message that ends in sender’s spam folders.
- Targeting the wrong audience, resulting in a lack of warm leads.
- An aggressive sales pitch that will create a drawback towards your product/service.
- Positioning yourself not as an expert, but as an ordinary salesperson.
Of course, there are several moving parts in any lead generation campaign, but it is not always easy to figure out which parts need fine-tuning. Besides, the only thing you can do is to provide high value at every step you take in your process.
In addition to this, in this article, we will expose how our marketers at BizzBee Solutions help B2B companies increase their leads and revenue. Without a doubt, our tactics have been tested over the past 3 years and used in 250+ successful projects in more than 40 countries around the world.
Our B2B lead generation service and email marketing solution is designed for:
- Sales teams (we save their time by outsourcing the prospecting process, while they can focus on closing the deals.)
- Start-ups (we ensure that their target audience hears about the existence of the product/service.)
- Business service providers (we help them find new customers and differentiate from the competition.)
Hence, here is our super simple action plan that we adopt each time we create a lead generation campaign for our clients. We handle all the communication through an email from their domain. Using this approach, the leads will have the feeling that we are part of their company too.
Step 1: Preparation
First, our starting point is the introductory meeting. This is when we learn more about our client’s business, agree on the right scope of work and define criteria for ideal target companies/clients. The only thing that is required from the client at this stage is a one-page summary of the ideal type of clients for them, ideal positions within companies, and what kind of contact information they need. Then, we define their Ideal Client Profile (ICP) by doing an independent search just to make sure that we are targeting the right ICP and the right methodology on how to reach them.
Step 2: B2B data collection
The next step is to collect relevant B2B data that matches the ICP. In addition to this, we start with screening the web, LinkedIn (using advanced Sales Navigator tools), and other databases that we have access to. After this process is over, we have a pool of companies that are suitable for the client’s campaign. Then, we manually screen them in order to ensure that they are matching the ICP criteria we have previously set. Having the list of relevant companies, the next step is to look for people that are matching the ideal positions. LinkedIn is our main data source, but we also use the power of other sources to find the desired positions.
It should be noted that we identify 3 to 5 people per company in order to reach out to more people and increase the response rate. For each relevant company position, we are looking for the following contact information:
- Email (mandatory)
- LinkedIn URL
- Phone number (if available)
Once we have their email address, we ensure that it is valid before sending them the first message. For this purpose, in BizzBee Solutions, we have a practice of using a dual validation process that minimizes the bounce rate.
In this stage of the lead Generation process, we provide 2 types of progress report:
- Real-time progress report (access to our real-time progress, including a summary dashboard.)
- Weekly report (a weekly summary of the progress made.)
Step 3: Email marketing
The next step is content creation. We devise and structure 2 or 3 sequential messages, setting up email sender and email communication support. This is the part when we include an automation order for sending the messages. In addition, the time and date are being scheduled based on the email content. When they answer the mail, our team responds to it on your behalf according to the previously agreed frequently asked questions (FAQ).
Step 4: Delivery of warm leads
Warm leads and all the gathered data from the campaign are forwarded to your sales team. The delivery can be in a simple Excel file, or we can upload directly to your CRM (Salesforce, HubSpot, Zoho, Microsoft Dynamic. However, we can easily adjust to any CRM.)
Step 5: Reports
Throughout our lead generation service, we provide several types of reports. Our client can use the information to experiment, split-test, and discover what their customers are interested in. Hence, here are a few metrics to watch:
- Real-time prospects list delivery (see the real-time progress of the lead generation campaign.)
- Real-time board overview (a real-time summary of project progress and several tailored statistics on the progress.)
- Email campaign report (delivered emails, open rate, click rate, interested, not interested etc.)
Moreover, our lead generation service and email marketing services are fully compliant with the newest data protection laws, especially GDPR. Without a doubt, BizzBee Solutions’ services are fully GDPR compliant.
To sum up, if you are trying to get subscribers to promote your digital products/services, or you have an e-commerce store full of items for sale, generating leads is an essential ingredient for business success. Any business that is not oriented in generating high-quality leads won’t exist very long on the market. Hence, is not always easy to know what to do in order to succeed with lead generation. Last, but not least, If you are just starting out, you might need some help creating an effective lead generation process that generates real leads. Hence, BizzBee Solutions is here for you!