When email marketing started back in the 90s, everyone loved it from the start. In fact, it is a thing from Internet’s early age and one of the best things about the network was logging in to your AOL account... Read More

The general opinion is that a business plan is just a big and heavy document that is sits on an office shelf taking up space. In reality, it is a well thought out summary of a company’s goals and intentions.... Read More

Whether you’re running a business that is selling products, software, consultancy, online services etc., one thing is for sure, you need to sell your product. That is the only thing that’s going to keep your business sustainable from start to... Read More

Market research is a process of gathering and assembling data on goods and services. This data is collected to help you decide if your product or service is able to fulfill your target customer’s needs. Market research helps you recognize... Read More

Start-ups often fail. The facts speak for themselves. The voice of start-ups land Silicon Valley says that 90 percent of new businesses don’t even reach the post-start-up phase. In other words, they fail. This nine out of ten failure rate... Read More

Successful businesses keep their minds preoccupied with marketing strategy 24/7 from day one. Having the strategy in mind before you start deploying it into effort is the main characteristic that sets apart successful businesses from the ones that fail. And... Read More

Start-ups count on market research to obtain the necessary insights on how their customers behave. Moreover, it helps them get information about the key goals that they want to achieve to improve their business. Nevertheless, knowing what information you need... Read More

  Market research is a critical component when you’re launching a product, trying to improve your existing service, or when you’re just looking to be a step ahead of your competitors. It will provide you with all the information you... Read More