Posts tagged with: lead generation

Sales strategies have changed dramatically over the past decade. People now tend to belittle the importance of certain practices, such as lead generation. On one hand, part of the marketing community, states that this strategy is a waste of time...
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The way people buy products and services these days has completely changed. Customers are no longer easily attracted by flashy advertisements. Aggressive sales pitches and commercials were effective a few years ago. Having quality content is becoming more important to...
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Today’s guest blog post comes from LeadSift. LeadSift is a Sales Intelligence Platform that is helping B2B companies to identify and reach target accounts based on buying signals. They monitor public mentions of competitors content, qualify, and send their clients...
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If you want to increase your profits, you have to increase your sales. Now, if you want to increase your sales and if you want to improve b2b lead generation, you have to have a proactive and sales-oriented team. But...
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The b2b industry and b2b lead generation processes are both going through frequent changes. And the b2b lead generation industry facts are here to prove it. This comes as a result of increased pressure for delivering results within businesses and...
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Lead nurturing in B2B is one of those things that companies find easy to talk about in the sphere. But, no one really tells how complicated the matter actually is. And we all know that lead nurturing is what turns...
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When it comes to selling a product, the worse scenario that can happen for a business is a disconnection between b2b marketing and the sales team. Turning your B2B lead generation from zero to hero is not an easy task...
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In spite of every prediction in the marketing world that email will be replaced with something else, that day hasn’t arrived yet. As a matter of fact, email marketing is still one of the most potent ways to reach your...
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Businesses need leads. But, it’s not always about quantity when it comes to lead generation. Top marketers and salespersons know that it’s not the number of leads that is important in their lead generation strategy. It’s all about the quality....
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Are you failing in converting leads for your startup? As an entrepreneur, knowing how to do b2b lead generation and convert the leads into clients is critical. It doesn’t matter if you have an optimized website, or if you’re getting...
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