We worked as the white-label outreach team for Buzz, a sales platform in Brantford, Ontario.

Buzz is an AI sales development platform. It finds buyers who are showing intent, researches and enriches them, writes the outreach and runs the campaign across email, LinkedIn, phone and voicemail. Sales teams and recruiters use it, from one-person operations up to enterprises. Mitchell Conery and Tristan Lefler founded the company, and Tristan Lefler was our contact.

We did not run one campaign for Buzz. We ran campaigns for their clients. Each account came to us through an onboarding form and got its own set of outreach messages, and those messages went out under Buzz’s sending identity rather than ours. Working behind another company’s brand means the work has to meet their standard, not ours.

Across the accounts the audience was IT and internet solution providers in the United States, Canada and the United Kingdom, with 51 to 500 employees. One-person companies were excluded. We wrote to the highest management decision-makers: CEOs, owners, founders, presidents and partners.

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