PatentPremier, an online platform that enables comparison of healthcare providers in the USA. They needed a Market Research and competitor analysis for their healthcare online platform in order to see their competition and identify its USP.
We divided the competition into direct and indirect competitors. Direct competitors as companies who offer the same service and target the same market. Indirect competitors as companies that provide a similar service but differentiated by some key distinctive feature, or a different target audience. We identified several direct as well as indirect competitors and analyzed their services, pricing, market coverage, financials, advantages as well as disadvantages. Based on the analysis, we derived several conclusions about the market.
The client also developed a dynamic survey platform which will be initially focused on Pain Management. It will enable the patients to select medicines from a searchable list and keep a diary of their pain entries. Logging in information frequently will also assist the professionals in keeping track of the prescribed opioids, prior history, current prescription habits etc. and see if the medication is helping or not if the symptoms are side effects or problems with the medication. Market research was required to see the current situation on the market.
In the research, we covered the following subjects:
All in all, our bees for the client’ built a competitor analysis for their healthcare platform and a Market research report.
Danco is a serial entrepreneur, founder and CEO of BizzBee Solutions, proud father of a 2-year-old and a burger enthusiast. He is inspired by growth and goes above and beyond to make it possible – whether it comes to his 300+ clients or his people. Eager to learn more? Follow Danco on LinkedIn and Facebook.