We ran the outbound work for a product management platform in Cologne, Germany.

Polifinity connects product strategy to execution and to measurable growth. It is built for companies whose strategy is scattered across disconnected documents, spreadsheets and strategy decks nobody updates, where the daily work has drifted away from the stated goals and nobody can see what progress actually looks like.

The platform works in three steps: define the strategy, connect the tasks and the people to it, then track progress and impact. CEOs, product owners, product coaches and team members each get their own view of it. Polifinity is a project of Launchr GmbH, run by its managing director Bernhard Welzel.

We worked with them for eight consecutive months, from August 2023 to March 2024, on the outbound side of that.

We wrote the company description and the one-pager, built the outreach message sequence into a sales playbook, and kept a live tracker of the outreach statistics, so the campaign was managed on its own numbers rather than on impressions.

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