We did the outreach planning for a software company in Ottawa, Canada.

Scale Leap builds custom software for Amazon sellers. The work is Selling Partner API integrations, Amazon Marketplace Appstore development, Advertising API integrations and seller workflow automation, and the point of it is to take the repetitive parts of running a large Amazon account off the people doing them. Roman Filippov founded the company and runs it.

The service Scale Leap was taking to market when they came to us was new for them, so there was almost nothing to draw on from previous clients.

That changed where the research started. Instead of opening with a filter, the ICP work went first at the question of where to find Amazon DSP agencies at all, and concentrated on the sources that would identify those companies reliably. Only after that did it look at the people inside them: the general decision-makers, founders, owners and CEOs, plus the other contacts responsible for the service, depending on how big the company was.

The geography was the biggest markets, the USA, Europe and Australia, with the Asian countries left out.

We delivered the planning stage in September 2023: the ICP research, the outreach message sequences and the LinkedIn profile work for Roman. The outreach itself did not go ahead after that.

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