We ran an outreach campaign for an e-commerce partnerships consultancy in Jerusalem.

A.R. ARCO is Aryeh Rapaport’s company in Jerusalem, and he works under the brand Findable Ecommerce Solutions. Findable helps brands and e-commerce solution providers grow through partnerships, and the work runs across AI, web optimization, Shopify stores, mobile experience, post-purchase strategies and logistics.

January 2024 went into the outreach strategy. From February to June a half-time bee ran the campaign: the ICP research, the LinkedIn engagement sequences, the contact database and the reporting.

The target was e-commerce. Sales Navigator has no e-commerce industry filter, so we built the list from the retail category and narrowed it from there, starting in the United States. Inside each company we went after the roles most likely to have the problem Findable solves, rather than the most senior title on offer.

Alongside the LinkedIn work we ran email campaigns to hotel management platforms, to exhibitors at a Berlin expo, and to shoe companies.

The engagement ran from January to June 2024.

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