Our research team did quality market research on the ski & surf market. Specifically apparel.
The client wanted to start an online eCommerce site for ski and surf clothes that will provide content about skiing, and surfing as well. So, in order to position successfully on the market and be one step ahead of their competitors, they needed help with Market research. Besides, the client’s goal is to provide ski and surf cloths that will mesh with general life so it doesn’t just
appeal to people that are skiing or surfing. Regarding the prices, their preference was to develop a quality brand with medium to high prices.
Our research team needed to provide information on the ski and surf market and identify the trends, consumer needs and gaps in the market. Additionally, the client provided us with a few competitors in this area in order to have a better picture of the website he was about to launch.
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