S&B Solutions is a healthcare company that wants to introduce a new pressure relief cushion product on the market. The client needed a competitive analysis of the companies in the pressure relief/offloading cushions market space and a SWOT analysis of them.
For that purpose, firstly, we identified all (worldwide) pressure relieving or pressure offloading cushions or other relevant devices designed to minimize pressure on the spine when a person is lying on their back in bed. Secondly, we’ve done a data collection for each product, covering size, material, shape, price, etc.
Third, from the sample of 100+ relevant companies, we’ve made a statistical analysis on the average size, price, shape, and region and summarized it into an executive summary.