Our client, S&B Solutions, is a healthcare company that wanted to introduce a new product on the market. For that mission, they needed market research for pressure-relief cushions. Our job specifically covered doing a competitive analysis of the companies in the pressure relief/offloading cushions market space as well as a SWOT analysis.
The process and results:
The process of market research on pressure-relief cushions we divided it into three stages:
Firstly, we identified all (worldwide) pressure-relieving or pressure offloading cushions or other relevant devices designed to minimize pressure. With other words, we located our client’s competition.
Secondly, we did a data collection for each product, covering size, material, shape, price, etc.
Third, from the sample of 100+ relevant companies, we’ve made a statistical analysis. Covering the average size, price, shape, and region, and abstracting it into an executive summary.
Danco is a serial entrepreneur, founder and CEO of BizzBee Solutions, proud father of a 3-year-old and a burger enthusiast. He is inspired by growth and goes above and beyond to make it possible – whether it comes to his 300+ clients or his people. Eager to learn more? Follow Danco on LinkedIn and Facebook.