The client was developing a business plan for an idea in the watch industry. They needed a market research in order to have a good overview of the size of various segments of the watch market. The main goal of the research was to understand that market but also understand the total watch market size.
We conducted our research in a few steps. In the first step, we made an overview of the market and the industry. After that, we dug in a little bit more and made a market overview by segments. Furthermore, we searched the top 20 countries. In the final search, via mapping the data on the chart we succeeded to draw as much data as possible for the brands from different sources, understanding the total watch market size as our goal was achieved.
“Great communication and interaction, asked the right questions in time to clarify scope to get to right deliverable.”