Market Research of the Social Skills industry

  • market research of the social skills industry

Market Research of the Social Skills industry


The client has shown interest in soft skills and was interested in identifying the potential audience that could fit the criteria for his upcoming web site. In essence, the client asked market research on the social skills industry.

After initial research, as a result, we’ve identified 4 relevant target audience: 1) Women in their 30’s, 2) Introverted men, 3) Parents of children between 12-18 and 4) Students. As relevant targets we’ve tried to answer the following questions:

  1. Who are they?
  2. What are their pains and fears?
  3. And their hopes and dreams accordingly?
  4. What are the obstacles in their path?
  5. Any other interesting stories, insights, metaphors, quotes
  6. Where can we find them?

In conclusion, the entire research took 50h, creating 29 pages report on Women in their 30’s and 57 pages report on Introverted people.

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Individual Entrepreneur