Market Research of Healthy Vegan Food in Italy

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Market Research of Healthy Vegan Food in Italy

October, 2017

An individual entrepreneur, making and selling traditional handmade healthy food locally in Italy (different types of biscuits, cakes, and sweets), had an idea of selling his products online (e-commerce) throughout Italy. In order to realize his plan, he wanted to have a better understanding of the healthy food market. The client’s interest was in vegan, gluten-free, sugar-free, food for celiac, BIO, not GMO. For the purpose of the task, the client required our Market Research service.

To get a clear overview of the market, first, we defined and analyzed the potential customers. Then we did an analysis of the competition and we identified the direct competitors together with their strengths, weaknesses. Furthermore, also USPs that helped our client predict their actions in the future. Additionally, we thoroughly analyzed our clients business and offered several USP recommendations.

At last, the average price for bread, we calculated biscuits and fresh pasta and we made a comparison between the online prices and the prices in supermarkets.

Client
Individual Entrepreneur
Country
Italy