GenAsia wanted to gain business intelligence of casual dining chain stores across Asia. This client wanted to understand who the leading operators in Asia are.
Our job was to research the casual dining industry across Hong Kong, Singapore, and Malaysia. First, we segmented the restaurants from these countries in their specific niche. Second, we were able to select the top 10 casual dining chain restaurants for each country. Once identified, we’ve collected all relevant information for each of them. For example, we included information such as the decision-makers, investors, and their contact information too.
Last but not least, we separated the most influential people that we’ve shortlisted. Finally, we added a short description explaining we believe they are relevant.