Market Research of CRM System for Events Management Industry

  • CRM system

Market Research of CRM System for Events Management Industry

Our client PresenTense needed market research of CRM System for the events management industry. As organizers on events during the Holocaust memorial month in Israel, for their in-house needs, they developed a CRM system. This system mediates between event hosts and lecturers that attend these events. Since other entrepreneurs wanted to use their system, our client had an idea of offering it as a separate product.

Our job was to conduct global market research of CRM System for the events industry and determine whether this business idea is profitable. We looked at the potential market to see who would profit from this product. We also did a competition analysis to see if there is already a similar solution on the market. After extensive research on the industry, we were able to see if there is a business opportunity for entering this industry.

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Client name

PresenTense

Location

Jerusalem, Israel

Year

2017