Research for Cocktail Catering Industry

  • Cocktail catering industry

Research for Cocktail Catering Industry

Our client, Steady Pour, a cocktail catering startup, needed a Market Research on the cocktail catering industry in the USA. They wanted an overview of the market, trends, demographics, pricing, competition etc. We started the research with a market overview, which gave a general summary of alcohol consumption in the USA. Then, we focused on analyzing the cocktail catering industry as a new but essential part of the catering industry.

Additionally, we identified the cocktail culture’s trends, and we presented many forecasts. We made a correct assumption for the Steady Pour’s market size in the future. We also completed a brief segmentation with a focus on explaining the reasons for choosing the target segments. As well as analyzed the two target segments Millennials and Generation X, and the key demographic characteristics of potential customers that we identified.

Afterwards, we calculated the average prices using 21 different businesses and analyzed their menus and prices for craft cocktails. We identified direct and indirect competition and analyzed them by several criteria. As a result, we did a summary presenting the most important conclusions of the research for the cocktail catering industry in the USA.

Testimonial: “5-star feedback”

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Client name

Pour Steady

Location

Minneapolis, Minnesota

Year

2018