An individual entrepreneur had an idea for opening a Software Development business. He was interested in finding out if his idea is feasible and wanted to know the need for his services on the market. Also, he wanted to know the potential outcome and how though is the competition. We split the research into 3 parts:

Market overview – the main purpose of this section was to analyze the business opportunity of entering the foreign market with outsourcing. For this aim, the software development outsourcing market was researched on two levels: Global market and country target market (Egypt).

Target market overview

• IT industry overview and narrows the research to the final destination, end- users.

• Curtail idea of the business, Mobile App development industry.

• The demand was analyzed together with the ever-growing mobile application market.

• We narrowed down the selling channels as an important segment in the marketing strategy that helps the company to enter the market successfully.

Competitive overview – Having in mind the global and country-specific – industry, in this section an overview of the global and local competitors in Egypt was made.

In the end, a chapter summarizing all of the findings and recommendations was made, including the main points of the research and the recommendations of whether the idea was feasible or not.

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