Rock Tamers, a US company specializing in removable and fully adjustable mud flap systems for trucks, RVs and boats, wanted to expand their sales. In order to do that, they needed a Market Research to get a better understanding of the global market and determine a potential region to expand. The global market potential analysis showed the markets with the highest potential and considering the company’s current positioning, we selected the most appropriate market for a more detailed analysis. After that, a research of the competition was made, analyzing the top companies that offer similar mud flaps. After the competition analysis, the search for distributors in these markets was conducted.