The client has a draft idea regarding Employee management software. To make the idea work, the client needed business consulting to advise if the idea is acceptable in the marketplace. The only way to know if your idea is acceptable in the marketplace is to research your target market. Consequently, the client needed business help in the form of Market Research. In essence, the client needed market research for employee management software.
We’ve first made a market research in order to understand the current market, and then used that knowledge into building up the business requirement of the software.