An individual entrepreneur needed to analyze the market potential for a Bus Tour Travel Company in Australia, offering an adventurous camping tour for young people from Brisbane to Sydney, with a returns option.
In order to help the client analyze the market potential, we have conducted a comprehensive Market Research. The first chapter – Market Overview consisted of insights about the current state of the travel and tourism industry and the 2018 travel trends. In the second chapter, a generational segmentation of the consumer market was done, with a focus on the target segment and the consumer travel preferences. The Competition analysis conducted in the third chapter includes a detailed analysis of the competitors’ offers, including prices, accommodation, meals, group size, targeted ages, activities, etc. The last chapter – Governmental regulations contain information about the most important licenses and permits that are needed to start a tourism business in Queensland, Australia.