An individual entrepreneur from a bus travel company needed us to do market research and analyze the market’s potential. Their offers include an adventurous camping tour for young people from Brisbane to Sydney, with a return option. To help the client analyze its potential, we have conducted a complete Market Research, divided into four chapters.
In the first chapter, we analysed the current climate of the travel and tourism industry as well as it’s trends.
Consumer Market Segmentation:
In the second chapter, we did a generational segmentation of the consumer market, focusing on the target segment and the consumer travel preferences.
In this chapter, we analyzed the direct competitors’ offers, including prices, accommodation, group size, targeted ages, activities, etc. As well as the offers of the top indirect competitors.
In the last chapter, we found information about the necessary licenses and permits needed to start a tourism business.
Lastly, we summed all the collected information from the market research for our client, a bus travel company, and presented it in the Executive Summary report.
Danco is a serial entrepreneur, founder and CEO of BizzBee Solutions, proud father of a 3-year-old and a burger enthusiast. He is inspired by growth and goes above and beyond to make it possible – whether it comes to his 300+ clients or his people. Eager to learn more? Follow Danco on LinkedIn and Facebook.