Axxis.io is a company in the beginning stage of their growth that needed market research for the blood-testing niche.
The research would help them come up with ideas for their potential marketing campaigns and provide insights into the future. Specifically, they demanded market research for the blood-testing niche on a global level of the health industry.
This included the future trends, spending amounts, and as well as forecasts for blood testing and lab analysis. The goal was to explore the potential of the current market and the overall industry. Furthermore, we developed a view of what audiences are likely to target. What value propositions the competitors are using and the points that impact the audience’s decision to work with the client.