The client has a company that is in the seeding stage and needed a blood testing niche research. This research will help him come up with ideas for potential marketing campaigns he should be running. He needed a global overview of the blood testing niche of the health industry.
We conducted a global research of the industry and created a report that covered the trends, spending, amounts, and as well as forecasts for blood testing and lab analysis. The goal was to explore what’s possible in the current market (and where in the world is the best to invest in this industry). Furthermore, we developed a picture of what audiences are possible to target, what value propositions the competitors are using and the influences that might impact the audience’s decision to work with the client.