Our hardworking team did an awesome job in compiling a market research report for the Australian homewares & furniture industry.

Freedom is a furniture company that aims to inspire all Australians to express their individuality and sense of style in their home. At Freedom, you can always find something that suits your home, tastes and lifestyle. Their range of furniture is carefully chosen for style and function and rigorously tested for durability so you can treat your home to a bit of luxury knowing you’ll love it as much in years to come as you do today.

The client needed market research done, in order to learn more about the Australian retail market, as well as different categories researched and analysed. For this matter, they needed a professional researcher.

Information required:
Australian Retail Market Intelligence about the specific category (eg Cushions);

• Key Insights & Overview
• Category Market Size $AUD (Total Retail Cushion category is $XXX);
• Category Market CAGR GROWTH % OVER MULTIPLE YEARS;
• Year on Year revenue growth of the category in a table format;
• Any forward projections of growth for the category;
• Category Segmentation by channel (eg Generalist Retailers, Specialists, Harvey Norman, etc);
• Marketshare by Brand if possible;
• Any product segmentation ( eg Leather Sofas v Fabric Sofas and mix% – and how the mix is changing);
• Customer Segments – size and growth projections;
• Replacement cycle (eg replace sofa every X years) or frequency of purchase (purchase cushions 2 times per year);
• Key Australian competitors & short synopsis of each (150 words each);
• Any international available growth data on the category (eg cushion growth in the UK);
• % sold online in this category;
• Any other important insights or data.

List of homewares categories that were researched for this project:
Window Coverings:

• Blinds;
• Curtains;
• Lighting (Ceiling lights, Floor Lamps, Table & Desk lamps, String Lighting, etc – not commercial or other built-in lighting or other mounted fixtures like wall lighting);
• Cushions & Throws;
• Cushions;
• Throws;
• Storage Homewares (Baskets, boxes, shelving units, bookcases);
• Dining & Kitchen Homewares;
• Tableware;
• Servingware;
• Glassware;
• Kitchen Storage;
• Napery;
• Kids Homewares;
• Floor Rugs;
• General Decorator Items; etc.

TESTIMONIAL: “Danco and his team were first class, quality research work in a tough area, and a very diligent and aware approach around quality and ensuring we got what we needed.”

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