We did thorough market research regarding a millennial blog, for a client from London, UK.

This research aims to provide knowledge and insights into the millennial generation and their content consumption habits. It begins by overviewing the millennial generation and touching upon their behavioural changes before, during, and after the COVID pandemic.

Afterwards, the research touches upon the Personal Development Industry concerning the millennial consumer.
Next, the Millennials’ most preferred way of content consumption and the platform they turn to when trying to learn something is identified.
Another aspect explored in this research is platforms that can identify influencers supporting or producing Personal Development content.

The Millennial generation consists of people that were born between the 1980s and the mid-1990s. According to an article by Financial Times, in 2020, there were approximately 1.8 billion Millennials worldwide. They represent 23% of the global population. Statistics from Statista point out that there were a total of 12.3 million Millennials in the U.K. in 2019, roughly 18.5% of the U.K.’s population.

In order to understand the Millennials’ mindset pre-COVID, Deloitte’s 2019 Millennial Survey is a source with a plentiful amount of information. According to the survey, in 2019:

1. More than half (57%) of the Millennials wanted to travel around the world,
2. More than half (52%) of the Millennials wanted to earn high salaries and be wealthy,
3. Nearly half (49%) of the millennial population wanted to buy homes of their own,
4. 46% wanted to make a positive community and societal impact,
5. 39% of them have children or want to start a family.

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