Biddy Tarot is a tarot card consulting business that had more than 1500 narrative responses on various topics. They needed help with market research and qualitative statistical analysis as a part of interpreting the data with our Market Research service.

The process and result

First, we managed to go over the responses. Then, we categorized them into logical groups and cross-relate them with gender and age. We did this in order to provide business insight into the users.