Market Research for Tarot Business

  • Market Research and Qualitative Statistical Analysis

Market Research for Tarot Business

Biddy Tarot is a tarot card consulting business offering online tarot courses and tarot card meanings. They required market research for their tarot card business.

As they had more than 1500 narrative responses on numerous topics the topic was far from simple.

They also needed help with a qualitative statistical analysis as a part of interpreting the data for the market research project for their tarot business.

The process and result

First, we managed to go over the responses. Then, we categorized them into logical groups and cross-relate them with gender and age. We did this in order to provide business insight into the users.


Client name

Biddy Tarot




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