Market Research and Lead Generation for Translation and interpreting company

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Market Research and Lead Generation for Translation and interpreting company

September, 2018

Welcome Translation Experts is a translation and interpreting company based in London. They provide outstanding translation service for the clients in the legal sector. Their goal is to expand their market. In order to do that, they need to explore other industries where a translation/transcreation service is required.

Our Market Research document covered the UK primarily but also provided information about the opportunities the client has in Europe. The final output of this research was understanding the market and who needs Welcome Translation Experts services the most. Our approach consists of sequential steps:

• Market Section – this section we researched their customers. How are they segmented, what is their purpose of using the client’s services (is it for business use or maybe for personal use), their purchasing power, average price they are ready to pay? In short, understanding what kind of companies are using Welcome Translation Experts services.

• Industry/Competition – here we covered the statistics (grow rate) and the trends. In the second part of this section was made research on both direct and indirect competitors.

Satisfied with our work we continue working with this client offering our Lead Generation service and built a list for our client that will be consisted of potential customers and their contact information. We delivered 350 companies from Spain, Italy, Germany, France, and the UK in Legal, medical, finance, travel and technology industries together with the contact information of the relevant person within each company.

SEE SAMPLE
Client
Welcome Translation Expert
Country
London, UK