Market Research for Creative Industries from Nigeria

  • Market research nigeria creative industries

Market Research for Creative Industries from Nigeria

A management consulting agency needed help with the creation of a baseline for all the industries that included TV, radio, advertising, film production, music, and festivals & concerts. In short, our client was asking for market research for the creative industries in Nigeria.

First stage – Market Research

First, our bees’ conducted a thorough screening of the industries by reviewing the industry landscape. We found the target audience, industry economics and an industry benchmark with one developed country. The final output was a 100+ pages baseline report. Arguably, this was a starting point for follow-up interviews with the relevant parties.

Second stage – recommendations

In the second stage, we crafted proposals for the Nigerian government on how to improve their creative industries.
The proposals included:

1) Problem identification: identify all the problems that the creative industries are facing;
2) Problem elaboration: an examination of the issue and recognizing the sources responsible for the appearance of the problem;
3) Benchmark from other countries: review how other countries facing the same issues, managed to address them;
4) Conclusion: a specific list of recommendations applicable to the Nigerian creative industries.

Third stage – business planning

Last but not least, our client was impressed with the achieved results so much that they requested a second service. They asked for a business plan to seize the opportunities of the creative industries in Nigeria. The proposed business plan consisted of a large area resort (including hotels) for high-quality video and audio content production, post-production, and distribution and promotion services. As well as a touristic attraction scheme. We examined the market for this type of application and subsequently created a list of 25 mobile applications that matched the criteria.

To sum up, our duties for the client involved creating a complete market research report for Nigeria’s creative industries and creating their perfect business plan.

Testimonial: “Amazing work ethic. Very versatile company. Will definitely cooperate again.”


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