We ran a LinkedIn outreach campaign for a software company in Belgium.

Ventory makes inventory software for the places an ERP does not reach. The company’s own line is that your ERP stops at the warehouse door and Ventory takes it from there. Field teams use a mobile app on Android, Apple or Zebra devices to handle stock in engineer vans, forward stocking locations, project sites and consigned customer stock, and a web dashboard shows what is where.

The software is quick to deploy and runs alongside SAP, Microsoft Dynamics and Business Central through ready-made connectors, so nothing existing has to be replaced. Its customers sit in medical devices and diagnostics, third-party logistics, renewable energy and field service.

We were given the target audience: medical device companies in the United States with 11 to 500 employees. The people we approached run supply chain and operations, with the titles Director Global Supply Chain, Director of Operations, Director Supply Chain Management and Head of Supply Chain Management.

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