Our team did LinkedIn outreach for UACS, an independent university in Macedonia.

The University American College Skopje (UACS), is a higher education institution that combines the best of American and European educational experiences. It was founded with the understanding that all people are created equal and can be enriched by education. UACS was founded in 2005 as one of the few private and independent universities in the Republic of Macedonia.

Furthermore, the University is accredited in the Republic of Macedonia by the Board for Accreditation and it is licensed by the Ministry for Education and Science to operate as an institution for higher education. The University is accredited in the US by ACBSP – Accrediting Council for Business Schools and Program. It offers American efficiency through carefully designed curricula that incorporates up-to-date professional literature and case studies from distinguished authors.

UACS considers itself a Third Generation University. A University independent from Governmental support, mainly teaching in English and operational in a regional or global market.
This campaign was focused on UACS’s MBA programs.

We defined two separate target audiences as ideal for this solution. That’s why we launched two separate campaigns. On one hand, we were targeting companies (that can offer and sponsor MBAs for their employees), and on the other – individuals that would be interested in acquiring an MBA. Moreover, we were targeting two audiences and set up two different filters in this approach as well.

In both filters, we were targeting the same countries: Algeria, Armenia, Azerbaijan, Egypt, Georgia, Israel, and Jordan. Then, Kazakhstan, Kosovo, Kyrgyzstan, Morocco, Nigeria, Tajikistan, Tunisia, Turkey, Turkmenistan, and Uzbekistan.

Having in mind the UACS’s solution as well as the target audience, we proposed a 4 messages outreach campaign.

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