We crafted a LinkedIn outreach campaign for a marketing matchmaking firm in Philadelphia.

The Agency Guide puts brands together with marketing agencies. A brand says what it needs, TAG vets the field and comes back with a short list of hand-picked matches, and the brand pays nothing for the service. They turn down 82% of the agencies that apply to join the roster.

The people who come to them are CMOs, brand managers and founders, at companies from early-stage startups up to enterprises, and in nonprofits, e-commerce, food and beverage and industrial sectors.

We built several Sales Navigator filters as the source for the campaign, with the United States as the geography. Because TAG sits between two markets, the messaging went in more than one direction: a direct approach, a partnership sequence written for agencies, a survey-led approach, and separate cold email copy for business consultants. We also rewrote John Bertino’s own LinkedIn profile.

The campaign ran from January 2023 to January 2024.

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