We ran a LinkedIn outreach campaign for a funding and finance advisory in Tampa, Florida.

Cornell Consulting Technologies is a funding and finance advisory business based in Tampa, founded by Michael Cornell.

We were engaged on a full-time-equivalent basis, with a dedicated bee working inside their process. The delivery covered the LinkedIn credibility work on Michael’s profile and successive versions of the growth message sequence, rewritten as the campaign learned what the audience answered.

The targeting went to the highest decision-makers: CEOs, managing directors, founders and owners. Funding conversations do not get delegated, so there was no reason to write to anyone below that line. The industries were healthcare providers, construction, and transportation and trucking. The geography was the USA, where the Sales Navigator filters put more than 17 million companies in the starting universe before the industry and size filters cut it down.

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