We ran a LinkedIn outreach campaign for a sustainability consultancy in the United Kingdom.

Blueoceansky Ltd is based in Oxted, Surrey, and works on environmental and sustainability performance. The campaign ran under the Maxius Advisory ESG brand of its founder, Jeremy Schwartz.

The targeting was unusually specific about seniority and function. The priority roles were chief sustainability and environmental officers, the people who own an organisation’s environmental commitments rather than those who report on them.

The industry focus was retail, with particular emphasis on retail grocery. Inside those filters Sales Navigator returned 450 companies. Europe was the primary geography, with the Middle East as a possible extension.

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