We crafted a LinkedIn outreach campaign to help a bespoke SEO agency in London.

ClickSlice is a boutique SEO agency in Hoxton, east London. It covers traditional search, e-commerce and Shopify SEO, SEO consulting, Google Ads and digital PR, and it has added answer engine and generative engine optimisation for the AI search engines. The agency is confident enough in the work to put a money-back guarantee behind it.

Joshua George founded it after selling on eBay, getting tired of the commission fees, launching his own site and finding out the hard way what SEO is. Since then he has taught SEO to more than 100,000 students on Udemy, been hired by the British government for SEO training, and started the Slice&Dice Ecom podcast. The client list runs up to the UK government.

The Ideal Client Profile work came first and gave an indicative number of leads inside the defined criteria before a single message went out. The primary audience was e-commerce companies in the USA with 1 to 10 employees, and inside each of them we reached out to two decision-makers wherever we could.

The campaign ran through 2023 and picked up again in 2026.

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