We ran a LinkedIn outreach campaign for an operations consultancy in Austin, Texas.

RightPlace Consulting finds and fixes operational blockers. Founded in 2013, the firm works on workflow, data, CRM, reporting, web, automation and AI, and its own framing is that the symptom is rarely the problem: a reporting issue is often a data problem, a sales issue is often a CRM handoff problem.

They work with Fortune 500 companies and with early-stage ones, in mobility, transportation, financial services, consumer technology and public-sector services. Zach Arrington leads operations, product strategy and technical execution.

We built the ICP from their existing customer list, looking at which segments they had actually served best in the past rather than which ones they hoped to serve. The campaign then ran in the United States to marketing agencies and to retail, including brand owners and e-commerce companies in apparel, fashion and luxury goods.

The decision-makers we targeted were the highest management roles, founders and CEOs. We delivered 500 companies and 500 contacts.

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