We ran a LinkedIn outreach campaign for a performance marketing agency in Sardinia, Italy.

Midsummer Agency is a performance marketing agency for complex e-commerce brands. The work covers PPC, paid social, SEO, conversion rate optimization, web analytics and marketing automation, run as multichannel campaigns across several countries at once.

Their clients sit in B2B, beauty, fashion, food and drink, luxury, retail and SaaS, and the agency works across the US, the UK and Italy. It sells itself as an extension of the client’s team rather than an outside supplier.

Our ICP research started from the whole of Sales Navigator. Europe plus companies of 11 to 200 employees still leaves about 3 million companies, so we segmented from there: the UK, Germany, Ireland, France, Spain, the Netherlands and Switzerland, and industries including e-commerce, fashion, retail and SaaS. A performance agency that sells to everyone competes with everyone.

We wrote the LinkedIn messages in English and in Italian, built a separate Black Friday version of the sequence, rewrote Michele Mereu’s LinkedIn profile and drafted his posts.

Alongside the outreach we did their Upwork bidding, writing the proposal templates and submitting proposals on their behalf through 2023.

The engagement ran from February 2022 to July 2023 and was one of the larger campaigns of that year.

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