We ran a LinkedIn outreach campaign for an IT company in Trenton, New Jersey.

Maestro Technologies was founded in 2003 and is a woman and minority owned technology company headquartered in Trenton. It has more than twenty years behind it.

The company works in data and AI. Its services cover agentic AI and machine learning, data analytics, product and app development, cloud computing and DevOps, cybersecurity, and IT infrastructure and support. Its clients are enterprises that want their data turned into something they can act on.

We built the ICP research from their own history rather than from assumptions. We took the companies Maestro had already worked with, looked each one up on LinkedIn to see which industry it is listed in and how many people it employs, and the pattern came back as technology, finance and real estate, with construction, education, automotive and banking behind them.

The campaign then targeted financial services companies in New York and New Jersey, using intent topic data to decide which ones to approach. We optimized the profile in January 2022 and wrote the LinkedIn messages by hand for each prospect instead of sending one sequence to everybody.

Schedule a call with our bees and grow your network starting today!