We ran a LinkedIn outreach campaign for an electronics sourcing company in Milan.

ICS Industrial sources components, parts and products for companies in the electronics sector. The company calls itself a strategic hub between Milan and Shenzhen, and it also keeps an office in Brooklyn.

The pitch is supply stability. ICS picks selected component families to cut costs, steady deliveries and move manufacturers away from last-minute buying. It audits factories and holds supplier relationships directly instead of working through intermediaries.

The brief was strict about who counted as a prospect. We were looking for manufacturers of electronic devices, meaning products with a printed circuit board and components inside, anything from a thermometer to a cooling system. Importers, distributors and wholesalers were not accepted.

We targeted purchasing, procurement, buyers and supply chain roles, with CTOs and product roles as the alternative. The industries were electrical and electronic manufacturing, and after that consumer electronics, consumer goods, machinery, and mechanical or industrial engineering. The geography was EMEA plus Russia, leaving out Italy, Germany, the UK, Turkey, Israel and France, at companies of 50 to 500 employees and up to 1,000.

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