We set up a LinkedIn outreach campaign for an e-commerce brand builder in Paris.

Branded builds, acquires and scales e-commerce products into omnichannel and social brands. Puracy, Viking Revolution, Ototo and Leaflife are among the brands in the portfolio, and BlackRock, Innovius and C4 Ventures are among the backers.

The company works from six offices: New York, Paris, London, Shanghai, Manila and Lisbon. Paris is the one we worked with.

E-commerce is too broad to approach as one market, so our ICP research narrowed the campaign to the brandable categories Branded actually buys in: beauty and personal care, health and wellness, home and kitchen, pet care, mom and baby, and hobbies. The research also established that these are mostly small companies, which set the tone of the outreach.

We delivered the ICP research, the profile optimization and the outreach messages, including a separate message track for affiliates. The prospects sat in Europe, the United States and the United Kingdom.

This was a setup engagement, from the end of October to the end of November 2021.

Schedule a call with our bees and grow your network starting today!