We crafted a LinkedIn outreach campaign for an AWS cloud engineering company in Tallinn.

FivexL builds AWS infrastructure for startups in regulated markets. The work covers HIPAA and SOC 2-ready foundations, production ECS setups, cloud migrations, security audits and managed AWS support, and the company is an AWS Advanced Tier Partner. The team is small and remote first, registered in Tallinn, with more than 50 years of cloud engineering between them.

Healthcare and fintech are the two markets they know best. The case studies on their site cover Clearway Health, Hippo, Kosli, Firi and Neverless, and run from a first MVP through to production scale.

Our team worked on a full-time-equivalent basis. We delivered the outreach strategy, the target audience definition, the exported company lists and a run of message sequences, with a new strategy written in January. We also optimized the LinkedIn profiles of Andrey Devyatkin and Vladimir Samoylov.

One track was written against job posts instead of companies. A startup advertising for cloud or compliance engineers has the problem FivexL solves, and the hiring signal reaches it earlier than a cold list does. The targeting went to CEOs and founders at small companies, starting in Norway because that is where their existing customers and case studies already were, then widening across the Nordics, the rest of Europe, the UK, the USA, Israel and India. Software development was the starting industry.

The work ran from October 2024 to April 2025.

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