We crafted a LinkedIn outreach campaign for Kingshurst Capital, a property investment firm in Griffith, New South Wales.

Kingshurst Capital offers property-backed investment opportunities in Australia. Blake Alpen is its director.

Our team ran the campaign under a signed agreement and delivered the ideal client profiling, the outreach messages and the campaign visuals.

The audience definition was the sharpest part of the work. Rather than investors in general, the campaign went after mining executives whose gross annual salary exceeds $200,000, on the reasoning that high earners in a cyclical industry are the ones actively looking to put money somewhere steadier. Mining was the starting industry, with oil as the first place to expand into.

The geography was the United States and Canada, and the research behind the messages worked through how real estate syndications are structured for that market.

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