We built a LinkedIn outreach campaign for a digital engineering firm in Australia.

Appinventiv Software Pty Ltd is the Australian arm of Appinventiv, delivering digital product engineering: AI development, software engineering, cloud migration, legacy modernization and mobile app development. It is an approved ICT supplier to the Australian Government’s Digital Transformation Agency and sits on the Queensland Government’s ICT Supplier List.

The Australian practice delivers across Sydney, Brisbane and Perth, in industries governed by frameworks such as APRA CPS 234, the Privacy Act 1988 and the ASD Essential Eight.

Our team worked on a full-time-equivalent basis and delivered the ICP research, the outreach strategy, the outreach messages and the LinkedIn profile optimization.

The targeting went to the highest IT decision-makers: CTOs, CIOs, product managers and heads of digital. The lists also covered procurement managers, who in Australian enterprise buying control whether a development partner gets onto the approved list at all. Australia and New Zealand were the starting geography, with Singapore held for a later stage. The opening industries were food and retail, mid-size enterprises, fintech startups, financial institutions, insurance and healthcare.

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