We ran a LinkedIn outreach campaign for an asset management software company in Ohrid.

iTnnovate builds digital solutions for asset reliability and maintenance. It has three platforms: eGateway for building a maintenance strategy against the ERP, RCA Cloud for root cause analysis on chronic equipment problems, and VibCloud, its condition monitoring solution, which does route-based and online vibration measurement, failure detection and analytics.

The customers are mining, ports, water utilities, environmental services and consulting organisations in more than 30 countries, among them Air Liquide, BHP, Barrick and Oceaneering. The company says its software looks after over a million connected assets.

The campaign ran for VibCloud. We handled the outreach end to end: the profile optimisation, the message sequence, the social posting, and two months of researched databases.

The targeting was engineering-deep rather than industry-wide. We went after utilities, mining and metals, oil and energy, and machinery and industrial engineering companies in Australia, the USA and Europe, of 200 to 10,000 employees and above. Inside them we asked for the reliability, engineering, vibration, maintenance and quality roles, the people who own the problem VibCloud solves.

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