We crafted a LinkedIn outreach campaign to help a software development company in Amsterdam.

Squads is a full-stack development talent network in Amsterdam. It is not one agency and not a pool of freelancers. It is a set of established teams working as a community, and when a client’s team needs expertise it does not have, it draws on the other vetted teams in the network.

The model is built for founders who have the funding and the product vision but no development team. Clients pay by the sprint, for work they have approved, and can start with a small team for an MVP and scale up from there. Beyond developers, Squads supplies UX and UI designers, mobile developers, DevOps engineers, QA, and interim CTOs and CMOs.

Our team worked on a dedicated basis. The targeting went to the highest decision-makers in general management, product, technology, engineering and marketing.

The campaign was broad in sector and precise in geography. It ran across Europe, Singapore and Dubai, and covered e-commerce, SaaS, fintech, retail, healthcare, banking, renewable energy, logistics, edtech and recruitment, against a base of around a thousand companies.

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