Our team ran LinkedIn outreach for Steiner Technologies, a tooling manufacturer in the United States.

Steiner Technologies is a family-owned business that has manufactured automatic back counterboring tools since 1968 and holds the largest range of them, covering automatic, manual and offset entry systems. It is the OEM manufacturer of the Autofacer, its own automatic back counterboring tool system.

It is also the exclusive North American importer and reseller of H. Bilz, JBO and Hahnreiter, which puts thread mills, thread gages, taps, and thread cutting and rolling dies in the same catalog. The detail work shows in the products: the LED Smart Autofacer gives the machine operator a visual cue that the cutting blade has closed on the back side of the workpiece, which prevents the expensive accidents a failure to close causes.

Our team worked on a full-time-equivalent basis, with a dedicated bee inside their process running the LinkedIn profile optimization, the posts, the databases and the reporting.

Rather than one campaign, the outreach was built account by account. Each target group got its own ICP research and its own message set, among them Lennar Corporation and the transportation equipment sector. For a tooling manufacturer that is the right shape, because the buyers are few, named, and worth researching one at a time.

The work ran from July 2024 to March 2026.

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