We ran a growth campaign for an agency in Florida that manages and scales brands selling on Amazon.

AMZExpand runs Amazon accounts for brands out of Lake Mary, Florida, on Seller Central and on Vendor Central. The work covers the whole marketplace: product sourcing and unit economics, listing optimization and conversion design, creative and brand content, PPC, launch and ranking, inventory and margin, account health and compliance, and expansion into new Amazon regions.

The team brings more than ten years in PPC and over five years on the Amazon marketplace, with direct-to-consumer e-commerce brands as the specialty, and has run accounts across Europe, North America, Asia and the Middle East. They put their model in one line: they win when the brand wins.

For the outreach we left geography open on purpose. What mattered was not where a company is registered but whether it sells on amazon.com, so the qualification ran on the marketplace rather than on the map. The Ideal Client Profile research sized the pool at more than 230,000 companies.

Inside those companies we went to the highest management decision-making roles, because the brands were small to mid-size and at that size the decision sits at the top. The industry focus was e-commerce stores selling on Amazon, starting with companies in the minority business accelerator program.

The campaign ran from July to December 2023.

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