We ran the LinkedIn outreach for an AI security and compliance platform in Amsterdam.

Aristiun is an Amsterdam company founded by Tejvir Singh and Nick Kirtley. Its platform, Aribot, is a security workbench that automates threat modeling and compliance work across frameworks including SOC 2, ISO 27001, HIPAA, GDPR and DORA.

The platform also covers AI governance, measured against the EU AI Act, ISO 42001 and the NIST AI Risk Management Framework.

We worked on a full-time-equivalent basis from January to June 2024: the outreach strategy, LinkedIn profile optimization for both founders, the contact database and the reporting.

The targeting sat at middle management in development and security, the heads, directors and managers who own the tooling decision. The industry focus was banking, financial services and insurance, where Sales Navigator returned 822 European companies inside the employee range we set. Europe came first, with the United States as the next market.

Two message tracks ran in parallel. One went to cold prospects. The other was written for people already using IriusRisk, because someone who already has threat-modeling tooling needs a different conversation from someone meeting the category for the first time.

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