AGENCY 18 is an Irish, vibrant and fast-growing web design and digital marketing agency. They give their clients the ability to work with a professional team of experts, across a broad range of competencies, without the need to employ a full-time staff of their own.

Their team brings a wealth of experience from some of the world’s most formidable production studios, agencies, and start-ups.
To begin with, they focus on 5 key points: identifying the audience, brand awareness, nurturing, conversion and optimisation.

The company offers a range of services, like rebranding businesses, building a website, social media marketing, etc.
Our LinkedIn messages were focused on the social media marketing service. As the prospects respond and the manual communication proceeds, the nurturing person can decide if a different service will be more appropriate.

The client pointed to the following target audience as ideal for this solution: companies with 11-200 employees from Ireland and the UK. The targeted prospects should be in the e-commerce industry. E-commerce is not available as an industry on LinkedIn. That’s why we decided on the following industries: apparel & fashion, the automotive industry, computer games, consumer electronics, cosmetics, health, wellness and fitness, luxury goods and jewellery, retail, sporting goods, wine and spirits. We expected most of the accounts there to be part of the e-commerce sector.

Decision-makers: Founder, Owner, CEO, CMO, Head of Marketing, Marketing Director, Marketing Manager.
To sum up, the LinkedIn campaign was designed according to this target.

Keeping in mind the AGENCY 18 solution as well as the target audience, we proposed a 4 messages outreach campaign.

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