We ran a LinkedIn outreach campaign for JoinBrands, a creator marketplace in Dallas, Texas.

JoinBrands is where brands hire user-generated content creators, influencers and TikTok Shop affiliates. Leo Limin, Ian Sells and Johan Geuze started it in 2021, and Ian Sells was our contact. The platform says it now has four million creators and more than 100,000 brands on it.

The people who hire through it are e-commerce and DTC brands, Amazon sellers, TikTok Shop sellers, marketing agencies, app and software companies and local businesses. What the creators make goes into ads, Amazon listings and social media posts.

We pointed the campaign at marketing agencies and small companies in the United States, at the highest management decision-making roles. In a company that size, the person who commissions content is usually the person who runs the business. On LinkedIn the agencies sit under two industry labels, marketing services and advertising services, so we searched both.

After the United States the plan was to add companies from other regions that sell into the American market. The messages were written to open a conversation with a cold prospect rather than to pitch on the first contact.

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