We ran a LinkedIn outreach campaign for a corporate finance firm in Toronto.

Dextra Advisory works as a fractional CFO and a transaction advisor. The operational finance side runs a company’s finance function; the transactional side supports fundraising and M&A.

They work with small and mid-sized businesses and with private-equity-backed companies, and the pitch is aimed at founders and CEOs who do not have a clear read on their margins or their cash flow. Max is founder and CEO.

Our team ran a half-time SDR desk for them, delivering the ICP research, the outreach strategy, the campaign messages and the LinkedIn profile optimization for Maxime Girard.

The campaign went to the highest decision-makers: CEOs, managing directors and owners. The opening industries were small to mid-sized software companies, logistics and transportation firms, and manufacturers. The United States was the primary geography, with Canada and possibly Europe to follow.

The work ran from December 2024 to July 2025.

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