We ran a LinkedIn outreach campaign for a consulting firm in Texas.

ARS Analytics was created as a common platform for bringing consulting services and an outside perspective to small and medium-sized businesses. The firm sits in College Station, Texas, and puts it on its own site as made in Texas, but global.

The services today are IT consulting, data analytics and AI automation, all of them aimed at smaller companies that have no analyst of their own.

The client came to us to work out who his ideal client was and then reach that person on LinkedIn. We targeted managing decision makers at US companies with 1 to 50 employees.

The first audience was retail and e-commerce. The second was energy and utilities.

The campaign ran from August 2021 to February 2022.

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